If you manage multiple web pages within your organization, it may not always be clear which pages you should optimize first. Various priorities may compete and conflict. However, use the following steps to set priorities and the order in which you should choose to optimize your pages.

  • Review your pages relative to goals. Your team, department, or workgroup has specific goals you need to meet. Determine which pages align most closely with those goals and give those the highest priority.
  • Monitor your reporting. Reporting tools such as your web analytics and Content Scorecard provide excellent insights into what pages matter to your searchers. In particular review pages that fall into the following categories:

When you manage multiple pages and have limits on your time and resources, choosing where to focus your optimization efforts matters. Align your efforts against your goals and use the reporting tools available to you to ensure you’re placing your efforts where they generate the greatest return.

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