How Much Content Should Be on My Page?

The amount of content on a page varies widely based on the topic at hand and the depth to which it’s covered. However, your page should be long enough to present the relevant details needed to answer a searcher’s question. While no single answer exists that covers every scenario, the following guidelines may help you determine whether your content is sufficient to meet your user’s needs:

  • Fewer than 100 words. Most content of fewer than 100 words usually provides limited information and no detailed insights about a topic. While content of this length may be sufficient to list the details of an event or provide a definition of a specific term, searchers will not find much detail. You may want to consider collecting multiple pieces of related, short content onto a single page grouped by section, such as a glossary of terms, an FAQ, a calendar of events, or a list of product/service features and benefits.
  • 100 to 500 words. Content of this length begins to provide more detail and insight to readers and tends to rank better within search engines than shorter entries. The content can begin to cover a number of related terms instead of a just a single, isolated search term. This tends to improve both your search ranking and your overall traffic as your page will appear for multiple, somewhat more diverse queries.
  • 500 to 5,000 words. Once your content exceed 500 words, you can usually begin to rank for a range of highly related terms, improving not only ranking, but also traffic from search and, ultimately, business results. As you increase the amount of content on your page, your keyword density likely will naturally fall and you must put more emphasis on placing appropriate section breaks, such as heading tags containing relevant keywords (h1, h2, etc.), within your content to ease reading, navigation, and usability for your searchers. For more information on these topics, see “How Do I Write My Content for a Search Engine?” and “What is Keyword Density?”
  • Greater than 5,000 words. Above 5,000 words, your content may become too unwieldy for your users to consume easily on a single page. While appropriate use of section heading tags and in-page links can help, you may want to consider breaking very long content into multiple pages, each focused on a set of related keywords. This will help your pages rank within search results as it’s unlikely a page of 5,000 to 15,000 words is actually about a single topic any longer, but instead represents a collection of related but distinct topics. Look to provide clear navigation between pages as well as “breadcrumbs” showing users where they are in the overall subject matter so they may move to their most relevant sections easily.

The key to determining whether you have the right amount of content on your page depends on thinking about your searcher’s intent and the question they’re looking to answer. If the answer is very short or very simple, a page that collects a number of related topics together is probably most appropriate. If the answer is very complex and requires significant amounts of detail, look to break that down into individual pages each representing a single set of related keywords. Focus on providing enough detail to be useful and interesting and you can expect that searchers and search engines alike will find your page valuable.

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