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The web page containing the search engine’s response to the keyword. Each search engine has a unique layout for its results page, but it is typically a mixture of organic and paid placement results, with directory listings also possible.

Related Articles:
  • Glossary: paid search
  • Glossary: pay-per-click (PPC)
  • Glossary: ranking algorithm
  • Glossary: ranking factor
  • Glossary: relevance
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