« Back to Glossary Index

The degree to which an organic search match is closely related to the keyword. A match with extremely high relevance is a candidate to be the #1 result for that keyword. Search engines typically sort the matches by relevance for presentation on the search results page using a relevance ranking algorithm. Relevance ranking algorithms use myriad factors, including the location on the page that matches the keyword, the authority of the page (based on link analysis), the proximity of different words in the keyword to each other on the page, and many more.

« Back to Glossary Index