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A set of words, a picture, or other “hotspot” on a web page that, when clicked, takes the visitor to another web page. Search engines pay special attention to outbound links when crawling pages and to inbound links when ranking pages by relevance to respond to a search keyword.

Related Articles:
  • Glossary: outbound link
  • Glossary: reciprocal link
  • Glossary: relational link
  • Glossary: result
  • Glossary: sandbox effect
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