How Do I Improve My URL Impressions and Average Rank?

The Keyword URLs tab of the Keyword Inspector allows you to examine the URLs that appear for each specific keyword in your Keyword List. While it retains most of the metrics from the Keyword List — successes, clicks, and failed clicks — there are new metrics relating to URLs, which are explained below: Impressions. An impression […]

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How Much Content Should Be on My Page?

How Much Content Should Be on My Page? The amount of content on a page varies widely based on the topic at hand and the depth to which it’s covered. However, your page should be long enough to present the relevant details needed to answer a searcher’s question. While no single answer exists that covers […]

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How Do I Write My Content for a Search Engine?

The content on each of your pages should provide your searchers and your search engine the answers they need to solve their problems and improve their effectiveness. But making it easy for the search engine—and your searchers—to really understand your page and what questions it answers takes time and attention to detail. Take a moment […]

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How Do I Decide the Purpose of My Page?

If you’ve written many web pages, you might find it odd to consider the purpose of your page, but it is a key component of findability. When you write web pages, especially when you do it routinely, sometimes you  just start writing the direction of your message without thinking clearly about your reader and the precise […]

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How Do I Optimize My Keywords Metatag for Search Ranking?

Many “best practices” documents now suggest that you can—and possibly should—avoid use of the keywords metatag within your HTML. All but a few of the most common, publicly available search engines either ignore the keywords metatag or give it very little weight within their algorithms. However, within the realm of intranet search, the keywords metatag […]

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Why Doesn’t My Page Appear in the Search Results?

Your page might provide excellent content to help searchers meet their needs. But if it doesn’t appear within the search results, very few users will ever find it. Review the following steps when your page doesn’t appear within the the search results to correct any problems and provide your searchers with the content they need: […]

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How Do I Optimize My Page Title to Improve Search Ranking?

Your page title tag is among the primary signals search engines use to determine page ranking within the search results. A poorly written or duplicate title informs the search engine that your content isn’t worth indexing or highlighting within the results. Here are several steps to optimize your page title to improve search ranking: Create […]

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How Do I Optimize My Page Description Metatag to Improve Search Ranking?

Your page’s description metatag helps both your searchers and search engine understand what your page is about. While not every search engine gives great weight to the description metatag, you will receive no penalty and may improve ranking from those search engines that do value the content. A number of steps exist to help you […]

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How Do I Optimize My Page’s Search Ranking?

Once you’ve determined your page doesn’t appear high enough within the search rankings, it’s completely within your power to correct and improve that. Here are some tips on how you can improve your page’s ranking in the search results: 1. Craft a unique page title using relevant keywords. Your page’s title tag represents one of […]

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