How Do I Optimize My Keywords Metatag for Search Ranking?

Many “best practices” documents now suggest that you can—and possibly should—avoid use of the keywords metatag within your HTML. All but a few of the most common, publicly available search engines either ignore the keywords metatag or give it very little weight within their algorithms. However, within the realm of intranet search, the keywords metatag […]

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How Do I Know Which Keywords Searchers Use?

Choosing the right keywords for your pages provides a strong foundation for almost every other task related to improving search results. Your searchers won’t find your pages if those pages don’t include the right keywords in the page title, body content, description metatag, and keywords metatags, among others. The following tips will help guide you […]

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