How Do I Improve My Keyword URL Successes?

The key factor in determining whether the URL is successful is if the searcher remained on the page after clicking through. Therefore, a keyword URL success is defined by the number of clicks the URL received minus its failed clicks. Recall that a failed click is when a searcher clicks on a result but returns […]

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How Do I Improve My Keyword URL Results?

Because a URL is the address of a page, it is important for relevant pages to appear for specific keywords. Even if you have the appropriate content, if the searcher is unable to locate it in the search results, then they will not be likely to stay on your site and convert. If you’re unsure […]

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How Do I Improve My Keyword URL Clicks?

When searchers are presented with search results, they then must select a page with the content that is most relevant to their needs. To improve chances of clickthrough on a specific page, take a look at the following tips and determine which steps are applicable. Optimize several elements that are associated with the page. This […]

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How Do I Optimize My Page for Successes?

It’s hard to know when searchers are succeeding by actually finding what they are looking for, but it’s easy to know when they are not succeeding. When a searcher gets no results on the page, or when they don’t click any of the results, or when they quickly go back from a page to the […]

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How Do I Optimize URL Readability for My Page?

Your page’s URL is its unique address on your organization’s website. And while URLs largely exist as a mechanism for computers and search engines to identify resources on a website, your page visitors often also evaluate those URL’s within the search results to see whether your page will meet their needs. A URL like “http://www.example.com/how-do-i-optmize-url-readability” […]

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How Do I Optimize My Page for Clickthrough?

Once searchers see your page within the search results, you must entice them to click through and experience your content first-hand. A number of core tactics exist to help them do just that. Review the following tips and apply each to your pages to drive clickthroughs and aid your searchers to meet their needs. Select […]

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How Do I Optimize My Page Title to Improve Clickthrough?

Page titles play a crucial role in helping searchers identify whether your page meets their needs. They must clearly indicate that your page is the right answer to a searcher’s question and entice the searcher to click—and must do all of this using only about 55 characters. Take a look at the following steps if […]

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How Do I Improve My Page’s Failed Search Rate?

Searchers don’t come to your web page just to hang out. They’re on a mission. Whether they’re seeking product details to support a customer or need information about an HR policy, they’re looking for the page that answers their specific question. And if your page doesn’t immediately answer their questions — if it prevents them […]

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How Do I Optimize My Description to Improve Clickthrough?

While it may seem that your page’s description metatag exists solely to help search engines find your content, a well-written, well-structured description metatag also can help improve clickthroughs by showing searchers that your page will serve their needs. Here are a few tips on how to optimize your page’s description to improve clickthrough rates. Answer […]

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