What is Alt Text?

Search engines typically rely on text and, as a result, often cannot determine the contents or purpose of an image by itself. One tool that can help search engines understand what an image represents is the addition of the alt attribute within your image tags. This addition to your tags is also often referred to […]

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What is Keyword Density?

One signal to search engines of a page’s purpose is the frequency with which keywords appear within the body of a page. It stands to reason that a page about photography will mention words like “camera,” “picture,” and “photograph” relatively frequently. Search engines understand this tendency and will take how often words appear within content […]

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How Do I Write My Content for a Search Engine?

The content on each of your pages should provide your searchers and your search engine the answers they need to solve their problems and improve their effectiveness. But making it easy for the search engine—and your searchers—to really understand your page and what questions it answers takes time and attention to detail. Take a moment […]

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Why Is Findability of My Page Important?

People use search to solve a problem. They need help and they turn to search to get that help. When a searcher can’t find your page, for all intents and purposes, it doesn’t exist, which means they’re not getting the help they need. Worse, that’s not a search problem; it’s a content problem. Here are […]

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What Pages Should I Optimize First?

If you manage multiple web pages within your organization, it may not always be clear which pages you should optimize first. Various priorities may compete and conflict. However, use the following steps to set priorities and the order in which you should choose to optimize your pages. Review your pages relative to goals. Your team, […]

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How Do I Optimize My Page for Search?

When you manage a web page, one of your biggest responsibilities is to make your page findable. Here are some tips on how you can make your page easy to find in the search engine: Decide what question your page answers. It’s tempting for your page to answer every question there is about a subject, […]

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